Net-a-Porter’s The Window Shop


September 2011
Shoes

 

Early September is synonymous with the fashion industry’s most fabulous night on the town – Fashion’s Night Out – and this year’s bustling event saw industry leader Net-a-Porter offering shoppers a whole new digital shopping experience. Called ‘The Window Shop”, Net-a-Porter created a pop-up graphic store for FNO in New York featuring their hottest looks of the season – we love the Miu Miu glitter platforms way too much to admit. Eager patrons had to download the specific app to their Smartphone or iPad, visit the “store” during FNO and shop shop shop! They even had same day delivery for all Manhattanites.

 

This genius initiative is just another reason why Net-a-Porter are pioneers in the fashion meets digital era. Here are some of the pictures taken by the Net-a-Porter team shared on their fabulous Tumblr blog – seems like everyone had a blast!

 

 

 

Images via http://fashionfix.net-a-porter.com.

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