An English summer is never complete without a nostalgic image of Brighton beach with its red and white candy striped chairs. Mulberry, probably one of the coolest and quirkiest labels in Britain at the moment, has taken that quintessentially British snapshot and added lots of their animated, wonderland signature to the mix to create a modern, young and sweet campaign for their brand new summer collection. It’s all ice cream cones and hard candy, lots of yummy stripes, icy mint, lemon yellow and perfect strawberries and cream pink all shot on Brighton Beach next to a must-have boardwalk as magical backdrop.

Seems like they love their new campaign just as much as we do saying on their blog, “Mulberry has hit the beach for Spring Summer 2012, piling into retro caravans for a Seventies summer of fun. Inspired by the great British seaside – piers, arcades, donkey rides and sticks of rock – our new season is a riot of colour, classic British summers and camping cool!” Love it!

Images via www.glitterguide.com.