Following the very successful Missoni partnership, Jason Wu is American retailer Target’s newest designer collaboration. Set to launch early February, the media got to see a few glimpses of the collaboration’s ad campaign and two of its pieces.

Wu said to WWD of the collaboration with Target, “This partnership offers an exciting opportunity for me to interpret my aesthetic into a collection made for a broader market. It was very interesting for me to translate my signature touches into a more affordable collection without compromising quality, design and sophistication.” He also said that the collection “features clothes and accessories that are easily convertible from day to evening — sophisticated, feminine dresses, mix-and-match separates and playful accessories all with a bit of charm and dressed-up attitude.” Reading about the product and getting his take on what he designed is very close to the Jason Wu we love and adore – feminine and modern with a bit of quirk.

Images via www.dailymail.co.uk.