Spring/Summer 09-10

GAP is known for its denim and clean fresh style; but have you ever wondered how it all started and where it got its name? Here’s a little step back in fashion history..

In 1969 Don Fisher wrote a 7 page business plan for a store to sell only jeans and records. He and his wife, Doris, both invested $21,000 and opened up a store on Ocean Avenue in San Francisco. Don wanted to call the store Pants and Discs, but Doris came up with The Gap inspired by the term “generation gap”. Clever lady.

Spring/Summer 09-10

Khaki 2009

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